lead generation

lead generation

Direct, qualified inquiries from your customers

Digitization also goes hand in hand with digitization of customer relationships. While new customers used to be acquired analogously via trade fairs or telesales, today contact often begins digitally. Lead generation occurs either through external purchases or through the own website. With our landing pages and multi-level lead forms, we arouse targeted interest and generate qualified inquiries in the B2B or B2C area. Best of all: your customers feel cared for, understood and will be happy to send you an enquiry!

scalable landing pages

The search intention is often limited regionally or by other limiting factors. The user needs, for example, a regional provider or an object that meets his requirements. With our scalable landing pages including lead generation, we can target these inquiries precisely.

Lead generation Lead generation vectorized 1

Our services

lead strategy

Buy or generate your own

In most cases, you can buy leads for your industry. These are pre-qualified, have different prices and are sent to 2 to 5 providers. Many years of agency experience show us a conversion rate of 4% to 7% for external inquiries.

The use of your own forms leads to success between 20% and 50% depending on the industry due to the advance trust and the fact that you only receive the inquiries yourself.

Now you can calculate for yourself which form is financially better. The advantage of your own forms lies in the independence and flexibility in design. You have to consider the initial, support and advertising costs.

Multi-level lead process

input question
Used for the basic query
tighter confinement
Conditional logic splits the form
More queries
Necessary information for a qualified request
eg How many units? How many people?
contact form
e.g. address, email, telephone, availability etc.


With conditional logic, we generate "understanding" lead forms that react individually to the user's input. This is how we create a meaningful flow that not only picks up the user, but also takes into account your requirements and experiences with customer inquiries. This enables us to create very precise queries that are easy for customers to fill out in the B2B or B2C area, and which also provide important information for sales.



Exporting the qualified request via email is standard. We enter one or more desired e-mail addresses to which the request with all the necessary information will be sent automatically after entry.

CRM systems like Salesforce

Only with a CRM system can you professionally process many B2B or B2C inquiries and establish smooth sales processes. The transfer of inquiries from the website to sales must be automatic and complete. We ensure that the marketing leads are seamlessly integrated into sales and that all information is correctly stored in the CRM system. For marketing automation, our agency offers native interfaces to Salesforce, Zoho and other CRM systems or alternatively to Zapier.


Exporting the generated leads as a PDF makes sense if they are forwarded to external partners without a CRM system. We give the lead the necessary graphic framework and present your inquiries professionally and without barriers.


Smaller companies in particular do not have their own CRM system, but instead process their inquiries using Excel. We export individual information from the inquiry for you as a standardized Microsoft Excel file.



Before we create a brief for your new lead generation, it makes sense that you gather as much insight and ideas as possible. Lead generation portals can be the first port of call. Ask your sales department what inquiries they would like to have or what customers always ask over the phone. This provides the first clues.

Basically, the B2B lead process does not differ much from the B2C inquiry process. In the B2B area, technical details tend to be asked for, since users have often done more research in advance.


As an agency for lead generation, we work with you to develop a concept for all aspects of request generation. We analyze the current situation and how we can place the process within your online marketing. To do this, we develop suitable online marketing measures, how the structure of a landing page can be designed and how the lead can then be optimally handed over to sales.

Here we go

Sign up if you are interested in our services. I look forward to your challenges and am happy to take the time for a detailed discussion. 

Andreas Heinrich Marketing 1 2
I look forward to meeting you. Yours Andreas Heinrich