"We design to win
the moment of truth. "

Our credo

Corporate design agency

The user, the unknown being. Who is actually sitting on the other side of the screen? Target groups are complex and abstract statistics say little about how the individual experience of a brand or website should really be designed. In the beginning there is therefore empathy for us. As designers, we primarily listen. We want to understand connections, problems and situations. We record your and your customers' wishes and develop an effective, visual concept and design from them.

Aesthetics are a decisive success factor in order to arouse interest and increase user motivation. Our goals are therefore beautiful, high-quality elements for websites, banners, social media or the offline world, in which the content can be integrated coherently.

Good design is applied psychology

A design is particularly effective when a topic is linked to something that is important to us and that moves or drives us personally. Deliberately producing this effect is not a matter of luck, but rather dictated by human and cultural behavioral patterns. Applied correctly, shapes, colors and stylistic devices can have a targeted effect on the viewer. Translated to your company, this means that a prospect or customer feels that you are the right choice.
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We want to win the "Zero Moment of Thruth" with our design

Clear lines and a modern look

Our visual design gives UI elements (user interface) a clear line and a modern look. The basis is the logo, existing colors and fonts that are used in print products, for example. If an established style guide is available, it will be integrated and further developed in the web area in accordance with the brand.

For new projects or radical developments, we completely redevelop the logo, colors, fonts, icons, image styles and graphics. With so-called brand filters, we determine how the new style can be communicated on the Internet and the individual channels in a brand-building manner.

Colours

The color selection of a brand is not only crucial for the branding, but also for further advertising campaigns and marketing optimizations. A uniform color concept is an irreplaceable part of the brand identity. In this way, prospects and customers directly associate your brand with a color. We update your existing color samples and your color palette and add suitable colors to them. Or we can find completely new, modern color combinations for your company that go well with your values and statements.

typography

Fonts have played an important role in the world of communication for centuries. A picture is worth a thousand words, but only the text gives us specific instructions and descriptions. Whether in everyday life, in the office or in advertisements, the fonts used are our everyday companions. Most of the time we do not perceive them consciously and yet they affect us.

With modern font styles, you stand out from your competitors in a stylish manner and show a strong identity. With our concept, the typeface of your website has a clear and profound typography that is easy to read across all devices and that conveys your message in a stylish manner.

Icons

Icons make navigation easier and contribute significantly to the structuring of a website. Simple icons are, for example, the telephone or mail icon, but there can also be combinations to define and convey content and topics. We will develop an individual icon set for you from thematically appropriate icons, which we can even animate on the website.

Illustrations

Sketches and illustrations ensure a good balance between text and images and help to convey complex content easily. Our hand-drawn sketches and animated infographics are often the outstanding elements of a website that clearly stand out from the competition.

photography

We're not professional photographers, but we understand a lot about it. We see with our eyes, not with the camera. And that is what defines our photographic knowledge in the context of your brand.

We bring your existing photos in line with a brand filter. Do you need new photos? We are happy to network you with suitable photographers and are present at the photo shoot in order to exploit the full potential. If the situation requires it, we take our own camera with us or, if necessary, take photos with the iPhone. For us it is important to find simple solutions for the topic of corporate photography.

Style guide

Pattern library & lively style guide

An application-specific style guide is a central instrument of brand management. It is a great challenge to create the style guide in such a way that it conveys simply and practically how the brand is presented in the individual applications.

The main focus of a pattern library is the documentation of reusable patterns for websites and online marketing channels. We create both style guides and pattern libraries for your company and develop them further in the daily workflow.

Do you need a partner for your corporate design?

As a design agency from Munich, we are your contact when it comes to effective and high-quality design. Arrange a non-binding and free appointment with us at the agency in Munich or at your company. Let's talk about your design wishes and ideas.
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Heinrich Marketing GmbH
Nymphenburger Str. 58
80335 Munich

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