"Information that does not improve our orientation is mental ballast."

Prof. Dr. Quadbeck-Seeger

Analyze data - identify opportunities

Who would want to evaluate the effects of marketing measures with gut feeling alone? Meaningful figures and evidence are required. However, it is not easy to evaluate the data from Google Analytics. We know what is important and can therefore understand customer behavior pretty well.

So we use this information to improve our Marketing campaigns to evaluate Web pages to optimize and thus increase sales. We also support you to better understand your potential customers with the help of a well-founded evaluation and to develop sustainable strategies from them.

Digital analytics

We can't look directly into the brains of your customers, but the metrics from Google Analytics and other sources at least provide clues as to how users think about your company, your brand and your products.

With our evaluation approach, we get the data that allow us to draw conclusions about the effectiveness and potential of websites and their usability. It provides the basis for all online marketing activities, such as Search engine optimization, Google Ads or Social media.

Web analysis with metrics and KPIs

Online marketing agencies have never had so many evaluation options. There is an overwhelming number of values, dimensions and metrics that we get presented on the plate from, for example, Google Analytics.

The task is to find the meaningful metrics for web analysis. These should state in a nutshell whether the website is on the right track or whether we have to make a 180 degree U-turn. We use a maximum of 2 to 3 key performance indices (KPIs) per topic, which answer the most important questions at a glance.

Visualization in reports / dashboards

Even people with a weakness for numbers find it easier to capture and evaluate columns of data with the help of visualizations. Using the data for the comprehensive control of a company is only possible through meaningful visualization.

Individual services

concept

The starting point for the tracking concept and the web analysis is the question: What exactly do you want to achieve in the online area? The goals set are the basis for the tracking concept. As a web analytics agency, we translate these into metrics, dimensions and evaluated interactions and then take care of the technical implementation.

Key performance indices

KPIs are the central starting point for evaluating and controlling online marketing activities. Not only are movements and clicks measured, but they are also rated according to their importance. We generate qualitative statements from quantitative data, which we incorporate into the evaluation. Of course, we observe the current GDPR guidelines and jurisdictions during implementation.

Metrics

Customer journey: Every user is at a very specific point within an information or purchasing process. To do this, you first have to know how the user behaves or where you can lose him. With different metrics we can recognize, understand and improve the positive actions and neuralgic points.

The customer journey shows how prospects move to the point where they buy your products. Even more: The customer journey shows how prospects become customers, brand ambassadors and fans of your company. The right data and metrics will reduce long-term marketing expenses, maximize profits and thus do their part to make a successful business.

sales

For Online shops digital sales come first. Effort and sales or potential of future sales must be in relation to use in the digital area. With a sales evaluation as part of a web analysis, we can evaluate and assess the proportionality of the individual actions, measures, but also the big picture.

A customer's worth

The Customer Lifetime Value determines the value of a customer over the entire course of his customer relationship with all transactions and interactions. This can be calculated directly through an eCommerce evaluation. If you analyze the sales process across all online and offline phases, you can also determine it as a whole. It is not at all difficult to see how long the average customer stays in the individual services and what monthly or annual turnover he generates during this time.

Quality of visitors

A website can only become effective if the right users are on it. A website no matter how beautiful it is, it will not work without users. But the quality of the users is also crucial. If sessions last only seconds despite good content or if the bounce rate in Google Analytics is very high despite further links, the wrong users are likely to be addressed and optimization is necessary.

Here the metrics give a clear indication to change something in the marketing measures or the site and to align them better ... or to repair the Google Analytics tracking.

Loading time of the website

Even if this is not immediately obvious at first glance, it belongs to one fast page loading time one of the most important metrics. It is one of the factors that stand out when they don't work. Both Google and the customer penalize a long loading time with lower rankings. Most users have patience up to 3 seconds of loading time, but after that the bounce rates in Google Analytics skyrocket. Uncompressed images that are too large and poor code quality are major factors in slow loading times.

Implementation

Concept & process

The tracking concept in digital analytics includes planning, setting and configuration as well as quality control. We plan together which questions we want to answer with the help of tracking and develop the concept from this.

Implementation: We then integrate the tracking codes with all the necessary tags and triggers. This happens GDPR-compliant using the Google Tag Manager on single sites or across domains on several websites. The quality control takes place in a joint workshop in which we jointly check and evaluate the first data obtained.

All required tags, variables and triggers are entered and documented by us in the Google Tag Manager. Finally, the data is checked together in Google Analytics and initially evaluated together.

Reporting

A meaningful evaluation of data is only possible if various data sources are combined across the board and put into simple relationships. The aim of our reports is to present relationships as simply and meaningfully as possible. With the help of Google Data Studio, we create simple reports with which trends can be easily identified.

Dashboards

Dashboards are particularly interesting for us as a digital analytics agency in Munich. The people in your company who work directly on the individual projects every day, need detailed information and want a quick overview of the current performance will also appreciate the dashboards.

Ad hoc analysis

Ad-hoc analyzes are valuable for acute problems or questions as they provide quick answers to specific questions. If, for example, website visits have collapsed, you can quickly find the cause and fix it.

Alerts

Online marketing and its market participants are constantly on the move. Even small things can have a big impact on performance. With the help of useful alerts, we minimize the risk of failures and can react quickly to fluctuations.

Looking for a web analytics agency?

Let us work together to discover the real interests of your customers and the effects of our marketing measures. As a provider of well-founded evaluations and analyzes, we are at your side.

With a free and first tracking audit at your location or at our agency in Munich, we can uncover the first strengths and weaknesses of your tracking and discuss the requirements for the evaluations and reports.