The fact that you find something beautiful may change, but what works well, works.
Ray Eames
Digital brand management
In order to be successful in the long term, the customer experience must be seen as the sum of the factors through which customers engage with your company and your brand. It's not just the snapshot that counts, but the entire course of being a customer. This is how Adam Richardson sums it up.
The world is getting more complex.
For companies, decades of certainty can literally dissolve overnight. New players are challenging traditional brands with disruptive ideas and contemporary brand management.
Brand management goes far beyond today static brand specifications out. Modern branding creates lively brand experiences and brand interactions at every point of contact between the customer and the company. We have therefore firmly integrated the goal of brand interaction into our entire design process. With this integrated brand interaction design process, we ensure that what is defined as a goal in the beginning is achieved in the end.
The basis for sustainable and authentic brand development.
Brand behavior
The brand behavior, which describes the behavior and thus the character of the brand.
Goal: experience
Brand offer
The brand offering that defines the central performance feature of the brand - and thus the actual benefit for people.
Goal: relevance
Brand importance
The unique, tangible, relevant and credible core of a brand, which is noticeable in the brand behavior, visible in the brand image, can be told in the brand history and can be used in the brand offering.
Goal: authenticity
Brand image
The brand image that describes the brand in its symbolic character, its iconography.
Goal: uniqueness
Brand history
The brand story, which tells the origin, the myths and legends of the brands.
Goal: credibility
Source: Branded Interactions
Micro
Moments
Win the "Moment of Truth"
At the point of contact between the customer and a brand, there are “moments of truth”. Such a point of contact can be, for example, the customer's first visit to your Company website In such a moment it is decided whether the brand leaves a positive, negative or no impression at all. These situations and experiences of the user can be summarized on a website plan very well. Our goal as Design agency is to win as many 'Moments of Truths' as possible with beautiful and effective design.
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Life is made up of moments
Classic branding
What about logo, typography or colors?
Classic branding is the harmonious interplay of visual factors such as logo, Claim, typography, Colours, as well as UX and UI elements. Together they form the basis for the brand image. With our concept of “living brand interactions”, we are expanding these static elements to include a brand interaction process. It leads to lively brand communication with your prospects and customers.
Golden circle
Why - How - What
We start the development of a brand, a product or a service by asking why it exists or what drives the entrepreneur. We develop the key messages that get to the heart of the individual product or service as well as the entire company. When the key messages are short and concise, we combine the respective product features.
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Simon Sinek with the golden circle of corporate communications.
Base
"Branded Interactions" basis
We're pretty progressive with this information. Because a functioning process must be deeply anchored in the company and cannot be set up by any external agency. We often have the book with us when it comes to branding topics and recommend this 352-page read to everyone who wants to have real communication with their customers and prospects in their company.
Go the way together?
