Creating SEO content

Simply better content
than your SEO competition

The Google AI is now extremely good at recognizing good content such as text or a sensible structure and rewarding it with good rankings. Because Google wants to remain the No. 1 search engine and it can only do that by providing the best content for searchers. 

Put simply, this means for your own website: Provide your potential customers with high-quality content with texts that are more relevant to both the readers and Google than those of your competition. With our searchmetrics content briefings, we provide you with exactly the information you need to create text that creates more relevant and better content than your SEO competitors can dream of. 

1. Relevant Topics & Keywords

Step 1 is finding the search-relevant topics and matching keyword sets.

2. Write lyrics

Step 2 is structuring or rewriting or rewriting the texts with the information from the briefing.

3. Transfer / Tracking

Step 3 is transferring the content and setting up keyword tracking if necessary

The core of the poodle

Effective Content

Content is king. It sounds sooo incredibly trite. Or even better: Relevant content for your target audience. Our favorite for online marketers' bullshit bingo. The only problem is - unfortunately it's true. The Google AI is now extremely good at identifying and evaluating really well-structured and appealing content. A good rating on Google leads to improved rankings in the organic search. But what is relevant content for Google? 

The AI learns more with every search query and gets better and better. Google's goal is simple: it wants to remain the No. 1 search engine and that will only work if users find what they are looking for.
SEO content testimonial
marketing strategy

So easy?

But all this is no longer a secret. Most of your competitors are already doing SEO and agencies like us are a dime a dozen. Everyone supposedly knows better, and of course we do too. But anyone can talk big. When it comes to concrete implementation, everyone breaks a sweat.  

It is no longer enough to scatter a few terms on the website and fill up SEO text in the SEO context with as many SEO keywords as possible. In order to play in the TOP league, you have to prepare your content pretty perfectly in terms of words, images, graphics, animations, videos and pattern elements.

The basis is always the structure and the text. This simply has to be better in terms of content, technology and form than the texts of the SEO competitors. And this is where the Content Experience or the searchmetrics briefings help enormously. They turn guesswork into a structured process for content success.

The Holy Grail

The content briefing

To answer the ultimate question of what to write specifically to be better than the SEO competition, there is the holy grail of SEO content development: the content briefing. The briefings are part of the Searchmetrics Content Experience and are divided into two modules: The first module is the content briefing, which is about finding out which keywords or rankings you want to optimize a page for. The second module is the editors' area, where they write and optimize the texts.

Must have keywords

Here are each keyword and how it compares to your SEO competition

content score

The tool shows in real time how much % you are better than the SEO competition.

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content editor

Here you structure and write the texts until your hair has fallen out.

Assessment by AI

You can find out here whether you write legibly or cheat with copy/paste.

Create briefing

Part 1. Preparation of the briefing

The creation of a briefing is based on topics, which in turn contain different keywords or keyword sets. There is almost never just one keyword for which a page is optimized, but always several. This can now be found out or clearly defined in various stages. The tool does a good job here by looking for topics Search volume or company groups, rankings, seasonality, value, search intention or sales funnel. Once you have clicked through, you can set the text length for the briefing. In the competitor analysis, you can see how much your respective SEO competitors have written.

1 topic = 10 to 20 keywords

Up to 5 topics can be selected per briefing. The TOP30 SEO competitors are analyzed for each topic (keyword complex). In practice, one should not choose too many topics or keywords, otherwise one optimizes for too many positions and tends to remain in the middle. 

The focus should be on a "long-tail keyword set" such as activity, search intention, location -> "SEO agency Munich prices" 

Optimizing SEO text writing

Part 2. Writing / Optimizing Texts

Writing in the content editor usually begins with the transfer of the previous content of the page to be optimized. We prefer the Tx key to flatten the HTML content and we're good to go. By setting up the themes, we now know how often to use which keyword to get better keyword coverage than the SEO competition. searchmetrics helps us in some cases with formulations for individual keywords. But be careful: Don't create any texts for Google or SEO! Write for your customers and what interests them in your offer! Only then do you sprinkle in the keywords so that it remains normal text. 

structure is everything

When creating a briefing, the greatest agony is usually the creation of the content. Or how do I make it from now 300 words to 1000, like the SEO competition. An approach based on the needs of your customers often helps here.

Your sentences are too long? Are you boldly copying from other websites? ... No problem, the tool reveals it and gives you a hint on how you can do better for each point.

With content creation, you create SEO texts for your users that are simply more relevant for Google.

Transfer of Content

If the text is cleanly optimized, still easy to understand and no SEO gibberish, it can be transferred to the website. We prefer manual transmission because we always optimize the design and structure of the page with SEO optimization. With the Elementor and our pattern design, it's almost child's play.


From the introductory offer to the use of the entire searchmetrics suite. We have everything for you.


and learn to appreciate
120 incl. VAT / one-off
  • 1 project (=URL)
  • 1 briefing
  • 1 user
  • video tutorial
  • Knowledge base and best practices
  • Personal introduction via video conference
  • 6 months access to briefing

To know

and use
245 incl. VAT / monthly
  • 3 projects (URLs)
  • 3 briefings per month
  • 5 users
  • Access to Research Cloud
  • 1 on-page crawl per month
  • video tutorial
  • Knowledge Base & Best Practices
  • Personal introduction via video conference

Like a Pro

The big solution
445 incl. VAT / monthly
  • 10 projects (URLs)
  • 5 briefings per month
  • 20 users
  • Access to Research Cloud
  • 5 on-page crawls per month
  • video tutorial
  • Knowledge Base & Best Practices
  • Personal introduction via video conference

Don't want to do it yourself?

Using the content briefings, finding the right keywords (low-hanging fruits) and creating high-quality, appealing content is our daily bread. If you don't want to or can't do it yourself, we're happy to help. 

FAQ and Answers

Does it work?

Is it really better with such a tool?

That depends a little on the keywords or the topics to be covered. It certainly doesn't need the effort for unrivaled keywords. For his son Ben, boss Andreas showed the SEO "live" and created a small website with the keyword "Ben's green cookie". 

It's now #1, but who's looking for Ben's green cookies? This was an easy exercise that certainly didn't require a searchmetrics "About" tool. In all other cases - especially if the competition also operates professional SEO - it can make the crucial difference between "guessing" and "knowledge".

SEO texts are terrible

Yes! And no one lets them through! We've come across examples where even we couldn't spit (try looking for a wedding DJ). The fact that websites stuffed with keywords (keyword stuffing) convert at all has amazed us for decades. 

But it doesn't have to be like that. If you put the SEO keywords in content that is really relevant to the reader, it is usually not even noticeable. Developing these requires a lot of structural work, but it can also be very simple. 

For example, if you offer a local service (dentist in Munich Schwabing), offer a somewhat more detailed description of the area and directions, peppered with a good-looking map and exterior photos. 

When will results come?

The honest answer? Maybe not at all, maybe in two to three weeks. ...why not now? ... Well, maybe exclude the entire website from the Google search index. Or you can optimize for utopian keywords that are extremely hard fought and expensive. 

SEO Content screenshot 2022.05.30 23 03 29
screenshot beautiful rhodes.83 171 239 208.plesk .page 2022.05.30 23 05 28

For everyone else, experience has shown that something significant happens after 4-6 weeks at the latest. Then the general visibility goes up bit by bit. Then the main thing is to keep at it. SEO is an ongoing process that should be done steadily. 

Are there cheats?

The entire use of the searchmetrics content experience feels like one big cheat. Here you get instructions on exactly what you should do to get ahead of the competition. Of course, this doesn't always work, but in most cases it works surprisingly well. 

What you should always keep in mind: Text optimization or content optimization is one of around 200 building blocks in SEO. The best text only helps to a limited extent if the page takes 15 seconds to load or is not responsive. 

But content optimization is also a central building block for Google. A well-prepared text is still the best way for Google to give its users the best answers. 

Here we go

Sign up if you are interested in our services. I look forward to your challenges and am happy to take the time for a detailed discussion. 

Andreas Heinrich Marketing 1 2
I look forward to meeting you. Yours Andreas Heinrich