Data Analytics

Digital SWOT Analysis

A digital SWOT analysis gives you a clear picture of where you are online. In contrast to a normal SWOT analysis, which analyzes the entire company, the digital SWOT focuses on the strengths, weaknesses, opportunities and threats in the company online marketing Surroundings. With an extensive and detailed evaluation, you get a starting point for eradicating strategic weaknesses, minimizing risks, using opportunities and additionally optimizing your strengths.

Definition SWOT analysis

A SWOT analysis is a strategic tool used to identify the strengths, weaknesses, opportunities, and threats of a company or organization. It helps companies review their strategy to better assess their position in the market and discover new opportunities. SWOT analysis can also be used to make decisions with the goal of improving the future of the company.


The strengths of online marketing are reflected in your website and how strongly your users interact with you online.


There is always room for improvement. The weaknesses reveal the priorities that urgently need to be addressed.


In direct comparison with your strongest online competitors, there are often large and achievable opportunities for your company.


Is the idea too big or too radical? The risk analysis shows whether one could make mistakes in individual sub-areas.
Digital SWOT Analysis Template Heinrich Marketing

Template for a digital SWOT analysis

What is digital media planning?

Digital media planning is the process of developing a plan to pursue a digital campaign. This involves choosing the right digital channels and developing a timeline to launch and track the campaign. It is an important part of modern marketing as it controls the success of a campaign and tracks return on investment (ROI).
Digital SWOT Analysis Digital Media Planning Heinrich Marketing

Digital media planning

The digital SWOT analysis is the ideal starting point for sensibly dividing advertising budgets between the various channels and measures. Above all, it enables statements or starting points in which type of channel an investment is best in the short or long term.

A distinction is made between three basic directions: self-produced, paid for and user-generated content. All three options offer respective advantages and disadvantages or must be checked intensively for a cost/benefit ratio.