A digital SWOT analysis gives you a clear picture of where you are online. In contrast to a normal SWOT analysis, which analyzes the entire company, the digital SWOT focuses on the strengths, weaknesses, opportunities and threats in the company online marketing Surroundings. With an extensive and detailed evaluation, you get a starting point for eradicating strategic weaknesses, minimizing risks, using opportunities and additionally optimizing your strengths.
Template for a digital SWOT analysis
The digital SWOT analysis is the ideal starting point for sensibly dividing advertising budgets between the various channels and measures. Above all, it enables statements or starting points in which type of channel an investment is best in the short or long term.
A distinction is made between three basic directions: self-produced, paid for and user-generated content. All three options offer respective advantages and disadvantages or must be checked intensively for a cost/benefit ratio.