"Social media allows large companies to act small again."

Jay Baer

Social Media Agency Munich

Your agency for social media marketing

Social media and rating portals present companies with new challenges and opportunities. You have to find a way to manage the many contact points with customers or prospects. We work with you to develop the potential of Facebook, Instagram and rating portals.

Together we will find the right ways to increase your profile and present your brand, products and services. Let's get exciting Content design that really interests your target audience. The goal is to have fans who will become your brand ambassadors.

If a customer expresses himself publicly about his service experience on Facebook, Google MyBusiness or other opinion portals, it affects many people for the better or the negative (keyword: Amazon reviews). Especially the negative comments and ratings are often unexpected and shocking at first. But they are very easy to control if you don't hide behind brand messages, but seek dialogue.

Together we work out a whole catalog of measures in the event of negative comments or ratings and define clear processes for positive communication. As a result, many conflicts are resolved or at least significantly defused for both sides while saving face.

As social media experts, we see the greatest danger less in the oncoming shit storm than in its opposite: the yawning emptiness. Create 99% of all posts with entrepreneurial intent: nothing. No interaction, no real enthusiasm and you waste valuable resources for little impact.

We have 1.5 seconds to arouse the user's curiosity. This is the average length of time a user pays attention to a post. He scrolls about 100 meters through the feeds from Facebook and Instagram every day.

However, real interaction only occurs with topics that have momentum and move people. As a social media agency from Munich, our goal is to find these, mostly few “trigger” topics for your company and to promote them with the help of Facebook ads.

Social media services

FAcebook Organic

Facebook is still the epitome of social media in this country. Many digital marketing goals can be achieved with a good Facebook profile and an appealing communication strategy. A separate page on Facebook enables you to market new products. But that's not all: really good posts are pure social media marketing and encourage users and fans to take the initiative. You will like, comment on or even share posts and thus carry your brand message on.

Positive testimonials from your customers on Facebook also have a positive effect on your company and the willingness to buy. As a social media agency, we take care of the planning Content, the posts and the Evaluation of the interactions in the individual social media channels.

Instagram

Instagram account with depth

Everyone who actively uses Instagram has already experienced it: friends, companies or influencers who subtly overdo it. Cheap filters, trite slogans and dozen of hashtags; one is quickly inclined to unfollow an account. As a social media agency, we still see Instagram as a platform to authentically connect companies with followers. The aim is to achieve real emotional bonding through images and high-quality content. With the help of this social media channel, we want to generate real interest and lasting enthusiasm for your company and your brand.

We achieve this through high-quality content, images and graphics that are simple and easy to consume. Brand loyalty is created through the use of so-called brand filters, which ensure that posts and images appear uniformly. We reach the “right” group of people through the judicious use of hashtags. We actively build your followers, maintain the messages and comments and, as a social media agency, ensure successful social media management on Instagram.

concept

Audit

After getting to know each other personally, a detailed audit of the current situation of your social media presence takes place. How are you positioned with your company? What are the competitors doing particularly well or not? What are other companies doing and how do they deal with social media? This is followed by a collection of materials, suggestions and ideas how we would do it for you.

Objective setting and tracking

We develop clear goals that we want to achieve with the social media activities. For example, “We want to triple the number of fans”, “All services should be explained in individual posts” or “We want to make ourselves attractive as an employer and gain employees via our social media accounts”. We translate these goals into metrics (e.g. interactions of social media visitors on the website), which we use our Tracking concept evaluate and convert them into clear social media reports.

Campaign plan

We want to hit the nerve with our posts. To do this, we develop creative ideas that have rarely been seen. In short: We write posts that bring your messages to the point in a short and concise way. We usually plan posts and promotions six months in advance. The number of posts per month varies depending on the purpose, audience and of course the budget.

implementation

Planned posts are worked out by us in blocks and prepared for automatic publication. Since this is your corporate communication, all posts will be approved by you.

Social media monitoring

It is not uncommon for customers or interested parties to communicate directly via the platforms. In these cases, we direct communication in the right direction. We also answer comments, questions and give you regular feedback on how the respective account is developing

Facebook Ads

Social media advertising is highly effective marketing. Facebook is one of the most successful and largest social media platforms and is ideal for social media campaigns. If you want to advertise on Facebook, you can use demographic factors to narrow down in great detail who the advertising should actually reach. With our social media strategies you not only win more fans for your Facebook page or increase the number of clicks on individual posts, but you also direct more visitors to your own website.

Perfectly segmented target group

With no other digital advertising channel you can target the advertisements so precisely to the target group as with Facebook. With Facebook Ads, you can select who the ads should reach based on many factors. Together we define your target groups and ensure interactions with selected and outstanding posts.

We currently offer Facebook Ads through external partners. Since we cannot vouch for the quality, it is our goal to establish this internally. We aim for that in 2021. 

Assessment management

reviews

Customer ratings on Google MyBusiness, Facebook, doctor portals such as Jameda or review portals are valuable and at the same time merciless. Nowhere is there positive or negative feedback in such unfiltered and direct form.
A few users can (unfortunately) become powerful influencers. If you've got a bad review for your company yourself, you probably know what it feels like. If there are several negative reviews, it is tantamount to a shit storm and can have a direct impact on sales. Then it is time for professional evaluation management at the latest. It is important that this is a holistic process. Because we are based in our office as a social media agency in Munich. We are not on site and do not know the circumstances. The process of successful evaluation management can only succeed if everyone in your company helps. Otherwise not even the best social media agency can help you.

Active evaluation management

The solution to this nerve-wracking dilemma begins with understanding reviews - negative as well as positive - as a holistic and active process that affects not just individual employees, but management and entire companies. With a jointly defined process, we actively invite your customers to leave a review where they are looking for other customers. We filter out those customers who appear as quasi-brand ambassadors, who actively support you and who are happy to receive an easy way to make a positive statement. With the help of "good" rating portals, we can actively shape this process and secure five stars for individual topics on your website in the Google search index.

Only a sure instinct and a process of quick reactions and personal clarification can help against negative reviews. In the best case scenario, we can get the user to delete the negative rating. In a joint workshop, we develop possible worst-case scenarios and plans for the worst-case scenario.

Are you looking for a social media agency?

Do you want to exploit the full potential of your social media marketing? Let's brainstorm your social media ideas together in a first get-together. The whole thing free of charge and without obligation.