"The worst mistake of all is not being aware of any."
Digital SWOT analysis
You can get a clear picture of where you are online with a digital SWOT analysis. In contrast to a normal SWOT analysis that analyzes the entire company, the digital SWOT focuses on the strengths, weaknesses, opportunities and threats in the online marketing Environment. With a detailed and detailed evaluation you get a starting point to eliminate strategic weaknesses, minimize risks, take advantage of opportunities and optimize your strengths.
Template for a digital SWOT analysis
Digital media planning
The digital SWOT analysis is the ideal starting point for distributing advertising budgets sensibly between the various channels and measures. Above all, it enables statements or starting points in which type of channel an investment is best in the short or long term.
There are three basic directions: self-produced, paid and user-generated content. All three options have their respective advantages and disadvantages or must be checked intensively for a cost-benefit ratio.